Along with our existing Castrol marketing programs, we offer numerous programs, exclusive to Castrol Premium Lube Express operators.
Castrol Premium Lube Express Imaging
Attract customers with the Castrol Premium Lube Express exterior imaging package. 58% of fast lube customers first learn about a facility from passing by*. We'll make sure they stop with premium building and freestanding signage that send a powerful message to your customers — conveying trust and premium care for their cars!
*Proprietary research study, Sept 2007
Castrol Premium Lube Express Merchandising Tools
Ensure a professional image for your facility with Castrol Premium Lube Express point of sale signage and merchandising designed specifically for this offer. These exclusive sales tools will help you grow your business while maintaining a consistent message to your customers. Also included are numerous consumer educational materials such as brochures and posters.
Castrol Premium Lube Express Promotions & Marketing
Grow your car counts and profits through exclusive promotions and marketing programs. You'll have the ability to leverage our national programs or customize a local marketing strategy that works for you. These programs reward your loyal customers, attract new customers, and increase your average ticket by trading up your customers to premium Castrol products.
Castrol Premium Lube Express Mystery Motorist Program
See your facility through the eyes of your customer! 80% of operators claim they deliver a superior customer experience, in reality only 8% of customers agree**. Multiple times each year every Castrol Premium Lube Express location is visited by trained mystery shoppers. Our Mystery Motorist program enhances your customer retention by providing thorough information critical to improving the customer experience.
**"While You Wait: Keep Focus on the Customer Experience", NOLN, Nov. 2006
Business Intelligence
  • Obtain detailed demographic studies that allow you to understand the local Lube Center market, competitors and potential customers.
  • Choose from three types of studies, customized to meet your exact needs — Site Analysis, Hot Spot Analysis and Ad Manager.
Engine Warranty Program
  • The Engine warranty program protects engines against oil-related engine damage (protected miles dependent on brand of Castrol used).
MediaBuilder
  • Advertising made easy!
  • MediaBuilder allows you access to a password-protected website to create your own customized newspaper advertisements, flyers, coupon sheets and direct mail pieces.
Co-op Fund
  • Feature Castrol lubricants in your oil change ad and earn up to 100% of the ad’s cost (based on gallons and accrued funds).
  • Approved forms of advertising include radio, billboards, newspaper, direct mail and television.
Payments Program
  • Lower your credit card processing costs
  • Payment solutions include: Visa, Mastercard, American Express, Gift Cards, and fleet cards and electronic check acceptance
Service Parts Program
  • A dedicated Castrol Parts & Supplies Catalog is available as your single source for filters, wiper blades, chemicals, hardware, tools and shop supplies.
Castrol Uniform, Safety & Supplies Program
  • Castrol has created an alliance with Cintas, a major industry service provider, to offer you the "Uniform, Safety & Supplies" Program (USS) at a special rate.
  • Castrol is dedicated to enhancing your shop’s image and safety, while differentiating you from the competition.
Vendor Alliances
BP Lubricants has built vendor relations with the following companies to help our customers receive the best service:
  • Frey-Moss – Modular oil change building shipped complete and installed in one day
  • Castrol Connect – Castrol, has partnered with PM attendant, a premium Point-Of-Sale (POS) software system provider with a decade-long history of success, to bring to your Castrol Connect. With Castrol Connect your business will run faster and more efficiently. It’s an innovative POS solution at a great value.
  • Security and surveillance systems - Decreases claims and theft through the monitoring system. Customers can also view work in progress.
  • We are always adding more so be sure to contact your Castrol Rep for the latest details.
 
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